Chevron Corporation Social & CRM Manager in Shanghai, China
Chevron is one of the world's leading energy companies, with approximately 60,000 employees working in countries around the world. We explore, produce and transport crude oil and natural gas; refine, market and distribute fuels and other energy products; manufacture and sell petrochemical products; generate power; and develop future energy resources, including biofuels and geothermal energy. In Downstream China, our business focus on lubricants and additives.
With leading experience in product innovation, client value for more than one century, Chevron lubricants provide products and services under Chevron, Texaco, Caltex brand for over 100 countries globally.
Chevron Oronite, a subsidiary of Chevron Corporation, is a world-scale developer, manufacturer and marketer of lubricant and fuel additives and chemicals. Our product are designed to help enhance the performance and extend the life of many types of transportation and industrial equipment. The success of our global organization is driven by our 2,000 employees working in research and development, manufacturing, supply chain, and sales and marketing across 14 countries.
We believe that talents, partnerships and performance are the keys to making us a major international energy company. Chevron provides a dynamic working environment which allows our employees to perform their best.
Chevron is accepting online applications for the position of Social & CRM Manager located in Shanghai Jingan Office , Shanghai /China ,
Lead overall consumer social touch point communication management including wechat and Weibo platforms. Work with agency and internal team members to develop consistent social content and engagement programs to help drive:
New member recruitment (through programs such as member get member, etc.)
Member engagement to keep preference and loyalty (open%, like%, sharing%, etc.)
Amplify program impact through virus engagement programs (maximize message spreading opp.)
Lead performance review and financial analysis- Work with ecommerce and channel marketing managers for their customer engagement programs and message update
In charge consumer loyalty program, including tagging, segmentation, messaging/engagement programs, rewarding system and ROI analysis. - Design the CRM system, as well as coordinating with sales, IT and other cross functional teams to prepare for upgrades, test and go live.- Develop customer data collection programs and set up database to continuously recruit target customers and complete customer profile data; Use data to analyze customer preferences, initiate testing and pilot programs to continuously enhance efficiency and loyalty. Leverage membership’s data to help improve sales, purchase frequency and enhance member shopping experience.- Collaborate with sales team for wechat store management and integrate loyalty and engagement programs with wechat/ecommerce stores;- Work with procurement team and legal team for wechat partner recruitment and management
Any other work as assigned by supervisor
- At least 7+ years’ experience marketing functions and 2+ social and CRM experience (car aftermarket knowledge will be a plus)- Experience with MarTech applications and software a plus- Strong marketing business analysis capability- Strong innovation and social skills- Proven business/data intelligence and/or CRM experience- Proficient with content, customer enagement and loyalty programs- Knowledge of marketing automation applications- Knowledge with statistical models/tools, database softwares and ETL tools is an additional plus
Chevron is an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gendier identity, national origin, disability or protected veteran status, or other status protected by law or regulation.
Chevron participates in E-Verify in certain locations as required by law.
Chevron Corporation is one of the world's leading integrated energy companies. Through its subsidiaries that conduct business worldwide, the company is involved in virtually every facet of the energy industry. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemicals and additives; generates power; and develops and deploys technologies that enhance business value in every aspect of the company's operations. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
Chevron is an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or other status protected by law or regulation.